Question

As vp of sales and marketing, debra is very interested in the likely impact of corporate social responsibility (csr) on customers’ willingness to buy theo chocolate products. she asks you for your opinion. what do you tell her? check all that apply.

Answer 1

CSR is actually good as it represents the better image of the company. People will be thinking that the business sole purpose is not earning money but also to help other people and this will increase the brand equity of business. People will be ready to pay more for the chocolates as they will be thinking that they are contributing for a Nobel cause. So by doing CSR, the business can sell more chocolates and that too at a higher price.