It describes the
ethical decision, which needs consideration, of an employee leaving his failing company and starting
his own and progressing to a level where they are competing with their previous
employers.
The box states an environment where a company is faltering
and an employee has an idea who goes independently to make business of same
kind a successful one. Being in the same business the employee has a choice of contacting
the previous customers directly, the box asks the learners to see its ethical
aspects as well as consequences and choices.