Question

As a manufacturer, lands' end purchases merchandise and materials from around the world. lands' end is a(n) _______. market leader organizational buyer end user consumer manufacturer

Answer 1

The lands' end will be considered as the consumer in the given choices because a consumer is someone who purchases or buy materials for their benefits, this is seen above as they purchase merchandise and materials from around the world.

Answer 2

I believe the answer is: organizational buyer

Organizational buyers refers to the buyers who purchase their products for professional purposes rather than personal consumption. Typically, the purchase that made by organizational buyer tend to be intended to be managed and transformed into something that would provide them with financial benefit.