Let's think about what happens when you find the price after tax. Let the price before tax be [tex]p[/tex]. The tax rate is [tex]7.4 \% = .074[/tex], so the tax part of the total price is [tex].074p[/tex]. Adding that onto the original price, we see that
[tex]p + .074p = \$29.54[/tex]
[tex]1.074p = \$29.54[/tex]
So, we can just divide each side by [tex]1.074[/tex] to get the original price, which rounded to two decimal places is [tex]\bf \$27.50[/tex].