Question

Semester Exam
Media & Communications (KCSD FHA) 23-24/Semester Exam
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C
2. Which basic category of advertising refers to making a consumer want a product by appealing to psychological motives like fear or the desire to be attractive?
brand advertising
informative advertising
persuasive advertising
product placement
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Previ

Answer 1

Final answer:

Persuasive advertising appeals to consumers' psychological motives through emotional appeals.

Explanation:

Persuasive advertising refers to the basic category of advertising that aims to make a consumer want a product by appealing to psychological motives like fear or the desire to be attractive. It focuses on influencing consumer behavior through emotional appeals rather than just providing information about the product's features.

Example:

An advertisement for a skincare product that highlights the fear of aging and the desire to have youthful, glowing skin would fall under persuasive advertising.

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