One drawback of a personal marketing survey is that A. respondents may misinterpret questions. B. the response time if rather long. C. answers may be influenced by the interviewer. D. it results in a low response rate. Mark for
One drawback of a personal marketing survey is that C. answers may be influenced by the interviewer. Given that the marketing survey is personal, the interviewer will probably write biased questions that will suit his or her needs, and will want to influence the respondents so that they give him or her very specific answers. A, C, and D are incorrect because that can be the case with any survey, not just a personal one.
