Question

Jason and his friend went to a coffee shop. they ordered two cappuccinos and received a complimentary chocolate waffle and cookie along with their order. in the context of a customer benefit package (cbp), the chocolate waffle and the cookie are _____.

Answer 1

The chocolate waffle and the cookie that they have received in their order is considered to be peripheral goods in the customer benefit package as this is given in showing feature to the customers such as having to provide goods which is seen above in the scenario.