When mr. jones, the owner of a local hardware store, asks one of his lawnmower suppliers about the total ability of their product to meet customer needs, he is questioning the quality of that mower?
Mr Jones is questioning the quality of the product. The quality of a product refers to that product's ability to always meet or exceed the needs of consumers. Many businesses or service providers have quality assurance departments that ensure that the quality of a product always meets the consumers needs.