Question

Chipotle engages customers through facebook, twitter, and other social media via its grassroots "food with integrity" digital strategy, which puts the focus on what it sells and where it comes from. these are examples of ________ media.

Answer 1

The answer to this question is: Owned media
Owned media is a form of communication channels that could be controlled by the company itself, such as email newsletter, websites domain, blogs, social media account, etc. In today's time, this type of media has become a crucial tool in order to maintain great positioning in the market.