MOM: (loud, stern voice, calling upstairs) Shannon, get down here right now!
SHANNON: What is it, mom?
MOM: I hear you’re planning on sneaking out tonight to go to the Midnight Madness Sale at Lakeview Mall. Is that true?
SHANNON (sweet, friendly voice): Definitely, mom!
MOM: What on earth do you mean, “Definitely, mom”?
SHANNON: Well, everybody’s going!
MOM: Oh, is that right? And if everybody jumped into a lake….
SHANNON: But mom, it’s the biggest event of the year! Up to 70 percent off department store prices on
all of my favorite designer brands!
MOM: I’m sorry, what was that?
SHANNON: Up to 70 percent off, mom! Not to mention free giveaways for the first 100 shoppers! All starting at midnight.
MOM: Shannon, I’m very disappointed in you.
SHANNON: But mom!
MOM: Did it ever occur to you that I might want to join you? I may be your mother, but I still want to look great—especially at a fraction of the cost!
SHANNON: I’m sorry, mom.
MOM (whispers): That’s okay; we’ll sneak out tonight. Just don’t tell your sister.
ANNOUNCER: The secret is out! So sneak away on July 7th for Midnight Madness at Lakeview Mall in Riverside. Look great. Pay less.
1. What advertising techniques are being used?
