The coffee collective will need to detail the day-to-day operational decisions that are needed to execute the marketing planning phase. these actions are often organized into the “four ps,” also called the _________.

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The answer for this question is: Marketing mix
Marketing mix refers to the factors that could be controlled by the company which can be used to influence consumer's behavior
The four P which contains these factors are: The PLACE where they sell it, the PROMOTION method that they take, the PRICE of the product, and the type of the PRODUCT
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