1. Explain what is meant by each of the marketing concepts, by completing the table below:
Marketing concept Description
Production
Product
Selling
Societal

Respuesta :

Answer:

| Marketing Concept | Description |

|-------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------|

| Production | Focuses on maximizing production efficiency and lowering production costs. Emphasis is on mass production to meet demand. |

| Product | Focuses on creating high-quality products that meet customer needs and preferences. Emphasis is on product features, design, and innovation. |

| Selling | Focuses on aggressive selling and promotional efforts to persuade customers to buy a product, regardless of their actual needs or wants. |

| Societal | Focuses on meeting the needs and wants of customers while also considering the well-being of society and the environment. Emphasis is on ethical and sustainable business practices. |