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One possible way to assess the competitive landscape and identify your unique value proposition is to use the SWOT analysis, which is a framework that evaluates the strengths, weaknesses, opportunities, and threats of a business or a product. By comparing the SWOT analysis of your business or product with that of your competitors, you can identify your competitive advantages and disadvantages, and how you can differentiate yourself from the others. Your unique value proposition is the statement that summarizes how your product or service solves the customer’s problem, delivers specific benefits, and stands out from the competition.

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write it down and draw about it

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