Pinochet is opening a new pizza restaurant. He plans on using an expensive, high-end brick oven to bake his pizzas. He feels there is a great potential market for "brick-oven pizza". The brick oven product will be a significant differentiator for his pizzas. Pinochet's strategic emphasis on serving slow cooking brick-oven pizza suggests that his restaurant may not appeal to some of the customers in Fayetteville, especially young people who tend to enjoy food from food trucks for its convenience, speedy delivery, and relatively lower-cost. As part of Ralph's positioning strategy, his selection of the brick-oven only menu items is a ____________ decision.
a. Strategic group
b. Geographic focus
c. Strategic sustainability
d. Trade-off
e. Strategic placement
