Based on their competitive strategy, which of the following would best describe a low cost competitor in the grocery market's approach to the implementation of information technology?
A) We will implement the latest information technology to impact the reduce the cost of acquiring customers and servicing customers in the store. We will use self-service checkouts, shopping discount cards with card only specials and specials targeted at demographically selected customers.
B) We will minimize the cost of information technology to keep the cost of operations low.
C) We will implement information technology that will allow us to keep the freshest produce on the shelves, keep our products stocked at all times, and ensure that we have a clean safe pleasant store with sufficient personnel to assist the customers to get what they want.
D) We will implement information technology that allows us to reduce the cost of operations, products and supply chain operations in order to allow us to provide the lowest prices to our customers.
