The problem give above is a conversion problem. To convert any measurement from one unit to another, we need a relation for the original units to that of the desired unit. This relation is called the conversion factor. It is used by multiplying or dividing the factor depending on what is the unit of the original measurement. For this case, we need to convert from ft^2 to m^2. The conversion factor would be 1 foot is equal to 0.3048 m. So, we would be getting the square of the factor and then multiply to the original value.
