The process of distinguishing a product from its competition in real or perceived terms to attract customers is called product ________.

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31-07-2017
Business

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The process of distinguishing a product from its competition in real or perceived terms to attract customers is called product ________.

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ahmedishaal ahmedishaal · Answer 1 · 2017-08-07T13:01:28+02:00

The process of distinguishing a product from its competition in real or perceived terms to attract customers is called product differentiation.
The product is any good or service that might satisfied your need or what you want. By using the process of product differentiation, a company can distinguish a product from its competitors in such a way between similar products so that it attracts customers.