Question

Campbell's soup company continues to add new food products to its product line under the campbell's brand name. this is known as ________.

Answer 1

This is known as family branding. Family branding or also known as umbrella branding is a marketing strategy that uses a single brand name in marketing the products. The family branding develops familiarity in the market due to its name and logo. This helps their new product lines to get distinguished in the market.