I believe the answer is: Headline
Headline is the words/phrases that is written on the top of article. The function of headline is to attract the attention of potential readers so they are interested in reading the article and give the readers with general clue on what the article is about.
Answer:
The press release style is one of the most common formats in the messages akin to public relations, and "The Headline" is the first component of a traditional press release style public relations message; it's also known as "Heading", which is traditionally a text that indicates the character or kind of article underneath it.
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