Question

At a busy intersection in atlanta, there are four competing gas stations. each of the stations charges about the same for each gallon of gasoline. the pricing objectives of these firms is

Answer 1

The pricing objective of these firms is STATUS QUO PRICING. Status quo pricing involves the strategic copying of one's competitors prices for a particular product or service in the market in order to conform to the way things are. Increase in the price of that product in the market will make the consumers to buy instead from one's competitors.