Given the nature of the business, the mobile campaigns are effective because of my target population, the business will be targeting the audience of age brackets 18 years to 35 years who are normally captivated by visual images as opposed to text adverts. Also, most of the people in the age brackets have mobile sets, and they tend to spend more time on mobiles. This means that my phone advert campaign will be more effective because the chances of the adverts reaching many people are high.
