Perfecting an
innovative search engine
Yes, search business will become more concentrated.
2. Do you expect the search business to become more concentrated (i.e., dominated by
fewer firms) ? Is search a winner-take-all business? Why?
In renewing its deal with AOL, could Google afford to pay more than 100% of the revenue generated from AOL searches?
3. In renewing its deal with AOL, could Google afford to pay more than 100% of the revenue generated from AOL searches? How did Microsoft maximum affordable bid for AOL’s search traffic compared to Google’s?