In an industry no single enterprise has large enough share of the market and is not able to influence the industry's direction. The fragmented market consists of of several small to medium-sized companies that compete with each other and large enterprises. In consolidated industry on the other hand there is low number of companies which control a rather large market share. Examples for fragmented industry are: restaurant industry, auto repair, furniture, clothing retailers..
Examples for consolidated industry are: automobile industry, aerospace, pharmaceutical industry,...
