The most desirable alternative given up as a result of a decision is the "opportunity cost".
Opportunity cost is the cost we have when we surrender something to get something unique. There can be numerous choices that we offer up to get something different, however the opportunity cost of a decision is the most attractive elective we offer up to get what we need. Consideration of opportunity cost may enter the basic leadership of turning into a business person when "income" as a company's proprietor is contrasted and pay as a worker of a current firm.
