Answer:
Persuasion is an act of persuading or make-believe someone having different opines related to values, attitudes, and beliefs.
Explanation:
There are many theories of Persuasion. One of them is "Social Judgment Theory" by Muzafer Sherif and Carl Hovland. This theory helps in determining what types of communicative message and under what conditions such communicated messages can help in persuasion. To persuade others, we need to think about what is the range of possible attitudes, value beliefs, and behaviors that exist.
Sherif and Hovland theorized "that persuasion was a matter of knowing how great the discrepancy or difference was between the speaker’s viewpoint and that of the audience. If the speaker’s point of view was similar to that of audience members, then persuasion was more likely. If the discrepancy between the idea proposed by the speaker and the audience’s viewpoint is too great, then the likelihood of persuasion decreases dramatically."
