First I suggest you use a preformatted cover letter from Microsoft Word and edit it for your specific needs . For example : If your using a cover letter for a job highlight skills you have that would be a good fit for the job your applying for. If using a cover letter to apply for scholarships or education related things talk about your education history / volunteer/internship information relative to the position. Also .if using to apply for college scholarships it might prove helpful to include something you believe you have in common with the school. In other words show how you are an asset to the school and what similarities exist between yourself and the school. Hope this helps .