A consumer who is armed with information and is narrowing down his choices by comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process.
The answer to the question above is "evaluation of alternatives" which is the step when a consumer arms with information and narrows down his/her choices by comparing the pros and cons of each remaining option. There is several steps of consumers decision making process. This step is the third step in the process.
