Question

A traditional press release should? ________.
a. extensively use? positive, self-congratulatory adjectives and adverbs
b. present the good news? first, followed by details and a positive close.
c. be written directly to the ultimate? audience, such as the readers of a newspaper
d. cover? multiple, unrelated new items that will interest a wide audience
e. not follow the customary pattern for a positive message

Answer 1

In my opinion, the correct answer is b. present the good news first, followed by details and a positive close. Press releases are written for media, and not the general audience. They are supposed to pitch some interesting news material to the media, so they will typically start with the good news as a hook, and then provide details for those who need them. A positive close is followed by contact information.