Question

Television viewers were able to see the impact of an oil spill on Florida beaches during national news coverage. As a result, vacationers originally heading for Florida beaches decided to go to the coast of North Carolina instead. What type of advertising does this exemplify?
A. Regulated advertising
B. Adverse advertising

C. Paid-for advertising

D. Cost-benefit advertising

Answer 1

B: adverse advertising. Adverse advertising means negative advertising, and in this case, there was negativity.