Question

Which of the following statements best explains the purpose of advertising?

A. Advertising is about predicting what consumers will want and how much they will pay.
B. Advertising is about buying the attention of an audience of potential consumers.
C. Advertising is about making sure that consumers get accurate product information.
D. Advertising is about determining how much revenues will exceed costs.

Answer 1

B. Advertising is meant to show potential consumers the product before buying in hopes that the company will attract more customers, and in turn, more money. 

Answer 2

I believe the answer is: B. Advertising is about buying the attention of an audience of potential consumers.

The main purpose of advertising is to increase the awareness among consumers toward the existence of your product. To obtain this awareness, advertisers would utilise something that catch attention of the audience (beautiful model, bright colors, giant fonts, unique story skit, etc)