1. Individuals are motivated to follow the crowd because they think that that what the crowd does is normal and by doing so they will be accepted by the others.
2. Others can help us understand our behavior,by their reactions after our actions, If they are happy and satisfied this means that our behavior is "good" , and if they are angry or sad, this means our behavior is "bad".
3. It is good to follow the others if they are making good things and when they are a good example.