The correct answer to the following question will be a Shortcut.
Explanation:
When you have to complete your work within a period or you have to complete it fast, then for such type of task you will choose a shortcut as Ron frequently used while writing the word 'Improving' on his blog.
He used the word 'imp' on behalf of 'improving', it will make his task easy and less time taking.
There are many other words which we can use as a shortcut while writing a blog.