Question

One of the main variables for evaluating whether a segment is attractive is whether the segments are __________. Sodexho was able to recognize six segments that would respond favorably to its product offerings, thus fulfilling the first requirement of segment attractiveness.

Answer 1

Had to look for the options and here is my answer.

The term that best fits the blank is IDENTIFIABLE. The segments should be identifiable and this is one of the main variables of evaluation regarding segments. This is based on the six segments that are established by Sodexho. Hope this helps.