Are you referring to this question, with the same choices too?
When Procter & Gamble bought the Old Spice brand in 1990, it planned to transform the old, stagnating brand into a men's "personal-care powerhouse." The ads that P&G developed shed the older-man image and the message is now targeted at the 18 to 34 year old age group. In terms of the communication process, the _________ would encode the message
A. communication channel
B. receiver
C. decoder
D. source
E. field of experience
If so, then the answer is letter D. source.
