You were introduced to The Cut Buddy, a plastic hair and beard grooming tool that began selling on Amazon in 2016, in The Business Plan. Following funding from the Shark Tank investor Daymond John, the company plans to expand into retail and extend its product line.
How would a business plan for the company's ecommerce business differ from a retail distribution outlet?
Discuss how changes to aspects of the original business plan affected the outcome of the success of The Cut Buddy.
What do you think should be the key markets and strategies moving forward for the company?
