From 1939 until the early 1960s, the price of nearly all comic books was $0.10. In the late 1960s and early 1970s, as the inflation rate increased significantly, comic book publishers frequently increased their prices. Often, though, they would first sell comics at the higher price in only a few cities, selling at the old price elsewhere.
Publishers likely expected that this strategy would increase their profits by
A. minimizing
B. avoiding
C. transforming
menu costs.
