Question 2b Using the Castle Lager beer advert on the next page, write a short analysis (600-800 words) in which you discuss how hegemonic norms surrounding the concept of nationhood are reinforced. You need to ensure that you explain the overall meaning of the advert, in terms of the representation of nationhood, and how you reached such conclusions. You will need to use your readings by Barker and Jane to help justify ideas about nationhood and imagined communities in order to come to any meaningful conclusions. You must also explain what is meant by the concept 'hegemonic norm' and how they generally come into existence. SUBMISSION REQUIREMENTS . . Work MUST be submitted by 4pm on 24 May A hard copy must be submitted to the marked essay box outside Room 127 Old Main Building A digital copy must be submitted on Turnitin. Failure to follow these requirements will result in a 30% penalty. You will NOT have access to your Turnitin report until after your work is marked. Your first submission to Turnitin is final. Turnitin details: 0 Class ID: 39015678 0 Enrollment Key: MECS202 ADVERTISEMENTS PLAY THE GAME BE THE CHAMPION TASTE THE REWARD PROUD SPONSOR OF THE NATIONAL BLACKBALL FEDERATION CHAMPION MEN DESERVE CHAMPION BEER Black Label Advert CASTLI INVITE YOUR MATES OVER TO WATCH BAFANA BAFANA & STAND TO WIN A SUPERFAN HOME STADIUM EXPERIENCE! Castle Lager Advert CASTLE
