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An incentive is something that motivates or encourages a person to take a specific action. Incentives can be positive, such as a reward or a benefit, or negative, such as a punishment or a cost. Incentives can be used to influence behavior and decision-making, and they are often used in economic and business contexts to motivate employees, consumers, or other stakeholders. Incentives can take many forms, including financial rewards, recognition, privileges, or other benefits.