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Negative keywords are a vital component of any successful digital marketing campaign. Negative keywords are words that are excluded from a search query, to ensure that your ads are not showing up in irrelevant searches.
By excluding certain words or phrases, you can ensure that your ad is only seen by people who are searching for what you are offering. Negative keywords can be identified through research, such as by using keyword research tools, or by analyzing the search terms that are being used to reach your site. You can also look at the types of queries that are returning poor results and identify potential negative keywords from them.
Once identified, your negative keywords should be added to your campaign’s negative keyword list. This will help ensure that queries containing these words will not trigger your ads. Additionally, it is important to monitor and adjust your negative keyword list as needed, as search terms may change over time.
Negative keywords are especially important for pay-per-click campaigns, where advertisers are charged for each click their ad receives. By filtering out irrelevant searches, negative keywords can help you to reduce costs while still targeting the right audience.
Learn more about Negative keywords at : https://brainly.com/question/14331452
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