Answer:
Rituals
Explanation:
Ritual is the set of practices consecrated by traditions, customs or norms, which must be invariably observed at certain times. In this case, when the advertisement says, "You can't make a great peanut butter sandwich without Smuckers' Jelly!" The advertisement is imposing a standard that must be met when preparing a sandwich, that is, using Smuckers gelatin in your sandwich is a ritual.
Ritual is a continuous process of organized activities whose practice is related to rites, customs and rules.
