b. internet advertising is likely to be the most affordable. Internet advertising, often known as digital advertising or web advertising, is a type of marketing and advertising
that makes use of online platforms to advertise goods and services to audiences. [1] Online advertising encompasses a variety of display ad kinds, including online banner advertising, email marketing, search engine marketing ), social media marketing, and mobile advertising. Programmatic advertising refers to the delivery of advertisements using automated software platforms that operate across several websites, media services, and platforms. Online advertising typically combines a publisher who incorporates advertisements into its online content and an advertiser who supplies the adverts to be shown on the publisher's content, just like traditional forms of advertising media.
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