For big purchases and business markets, personal selling promotional mix element would be more effective.
The phrase "promotional mix" is used in marketing to refer to a grouping of promotional elements that marketers have chosen to help a business achieve its goals. It is accepted as a component of the marketing mix. A promotional mix is an amalgamation of marketing tactics including sales, public relations, public relations, and direct marketing for the goal of accomplishing a certain marketing target.
The use of a number of marketing strategies to convince the target market of the benefits of employing a certain commodity or service and to influence their purchase patterns is referred to as a promotional mix.
To know more about Promotional Mix here
https://brainly.com/question/29889095
#SPJ4