Marketers generally view moderate losses as the minimum price a product can be sold for.
Marketers aim to sell products at a price that will maximize their profits, meaning setting the price as high as they can, while still being competitive and attractive to consumers. However, there may be times when a marketer decides to sell a product at a price that results in a moderate loss, rather than a profit.
If a marketer has a large amount of a particular product that is not selling well, they may decide to sell it at a discounted price to clear out the inventory and make room for new products. A marketer may also choose to sell a product at a moderate loss to attract new customers. This strategy is often used by businesses that are trying to establish themselves in a new market or that are trying to compete with established brands.
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