Toyota's fantastic automobiles are produced using a mass customization production strategy.
Utilizing adaptable computer-aided systems to create specialized output, mass customization is used in marketing, manufacturing, call center operations, and management. Such methods combine mass production's low unit costs with individual customization's versatility.
The future of business is mass customization, which applies to both the industrial and service sectors. The fundamental issue is a huge rise in customization and variety without an equal rise in price. Its highest point is the mass production of goods and services that have been personalized for each customer. When it works well, it offers both a strategic edge and economic benefit.
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