which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?

A picture, a map, and a diagram are all examples of visual language in use. Line, shape, colour, form, motion, texture, pattern, direction, orientation, scale, angle, space, and proportion are some of its structural constituents. In contrast to words' linear shape, the elements in an image represent concepts in a spatial context.

What is pacing and Framing?

Pacing is the process of mimicking certain aspects of another person's body language and speech to build rapport and enhance your own comprehension of the other person. Because you are not merely mimicking the person, pacing is not the same as mirroring.

Example :If you speak to someone at their vocabulary level, for instance, they will feel more at ease around you. However, if you pretend to be them, you'll insult them. Pacing can be likened to method acting, in which the actor finds the reality of another person within themselves. This elevates pacing to a new level by allowing you to accept the viewpoint of the other person.

Framing is used to indicate the component of communication that influences people's preferences by allowing them to agree on one meaning over another. By emphasising certain factors while excluding others, framing drives the decision-making process. The newspaper, for instance, presents the news from a particular angle. The readers' view of the problem may change as a result.

Example :In all spheres of the media and other organisations, framing can be employed for effective communication. It is mostly used to comprehend the effects of media. An structured framing of meanings and topics can facilitate effective communication among a mass.

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