The Marketing Mix is the collection of tactical marketing instruments that may be controlled and used by a business to elicit a specific response from its target market.
It entails every action a business can take to affect consumer demand for its goods. It is also a tool for planning and carrying out marketing campaigns.
E. Jerome McCarthy, a marketing professor and author, initially presented the 4 Ps classification for creating a successful marketing plan in 1960.
Marketing managers may use different strategies for each of the 4 Ps depending on the industry and the marketing plan's target audience. Although each component can be looked at separately, in reality they frequently work together. The 4 Ps are Product, Price, Placement and
Promotion.
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