Question

research shows using humorous advertising is most effective when it is used to . a. publicize new brands introduced in the market b. reinforce and remind loyal customers about the benefits of a product c. shape attitudes when consumers already have a positive image of an advertised brand d. change consumers' deeply rooted values and attitudes

Answer 1

C. Shape attitude when consumers already have a positive image of an advertised brand.

What do you mean by brands ?

A commercial and marketing idea known as a "brand" aids consumers in recognizing a specific organization, item, or person. Because brands are immaterial, you cannot physically touch or see them. As a result, they influence how people view businesses, their goods, or particular persons. Identifying markers are frequently used by brands to build their identities in the marketplace. They give the business or person a significant competitive advantage over rivals in the same industry. In order to protect their brands legally, numerous organizations register trademarks.

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