In the "receive-accept-sample" model of public opinion, what happens when you hear a media report that goes against your beliefs about tax cuts?
You do not receive the message and thus cannot accept it.
You receive the message, but do not accept it.
You accept the message and sample from it when asked your opinion on tax cuts.
You accept the message, but do not sample from it when asked for your opinion on tax cuts.

The sample is representative of the population, chosen at random and large enough to provide accurate data. A sample is a smaller group that represents a population. Sometimes sampling is necessary because it may not be possible or cost-effective to reach the entire population. For example, if a researcher studies the effects of inflation on American families. Not all families in the United States are affordable. Thus, the researcher would use a representative group of American families. This is known as a sample.

The media shape the public agenda by addressing social issues that national political leaders and the general public agree need government attention. The media determines what public issues people think and talk about. This effect can be negative or positive.

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