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Price concerns types of sales resistance is most common but usually not the most important issue. According to the findings of McKinsey's most recent economic conditions outlook study, cost hikes.

Sales resistance is the tendency of a buyer to express reservations or worries in order to avoid purchasing an item or service. Discover instances of the two forms of sales resistance—reasoned and objective or emotional—as well as the definition of each. Consider yourself a sales representative for a major department store. It is your responsibility to ensure that every client that enters the store is informed of the most recent promotion, which is a "buy one, get one free" deal on shirts. At the start of your shift, you discover that many prospective customers are interested in the deal you are promoting, but as the day wears on, you discover that some clients are unwilling to accept the sale you are offering.

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