When consumers shop online and then pick up their merchandise in a nearby store it is known as showrooming. Showrooming is when consumers shop online, compare prices, and then purchase the item in a physical store, usually at a lower price.
This practice has become increasingly popular because the consumer can compare prices without the hassle of traveling to multiple stores. It also allows consumers to take advantage of promotional offers and discounts that are not available online. Showrooming has been beneficial for both consumers and businesses, as consumers can save money, while businesses benefit from increased foot traffic in their stores. Showrooming can be a win-win for both parties, as consumers can save money on their purchases and businesses can increase their profits.
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